Crash the glass.
The women of the WNBA are strong. They’re driven. They’re confident. They’re crashing the glass while their fans are shattering it.
AD: Sarah Stiles
OOH + AR
Using AR, the mural will come to life when viewed through the TikTok camera. A video will play that shows the player finishing the shot and shattering the glass. At the end of the video, fans will be encouraged to use the audio to create their own video showing what empowers them to #CrashTheGlass.
TikTok Challenge: #CrashTheGlass
The TikTok trend will be launched by the AR mural as well as WNBA players posting on their personal accounts. Fans can use the song they heard from the AR video to create their own TikTok, showing everyone what gives them the strength to #CrashTheGlass.