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03/ MAYBELLINE NY


Art direction for Maybelline New York.
+ led development and production of creative concept through execution.
+ developed creative for digital platforms.

In this digital lookbook for the North Asia Market, we show off how we New York.
 

New York (verb): to be unapologetically confident. Stylish. Loud. To walk the streets in your shoes, because who else’s would you want to be in? To be in a city built to make you feel like you're the only person you want to be.

May 2024
New York, New York

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RECO 11.43.43 AM-1 (dragged).tiff
city-walk-1.gif
look one




the look for city walks featuring hypersharp eyeliner
look two




the look for gallery strolls featuring fitme blush
RECO 11.43.43 AM-1 (dragged).tiff
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RECO 11.43.43 AM-1 (dragged).tiff
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look three




the look for dancing all night featuring sky high mascara
look four




the look for moving featuring super stay lumi matte foundation
RECO 11.43.43 AM-1 (dragged).tiff
move-1.gif
RECO 11.43.43 AM-1 (dragged).tiff
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look five




the look for day dates featuring super stay vinyl ink lip stick
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