Summer sunkissed, anytime. This campaign launches Maybelline New York's Sunkissed Hazy Matte Blush starring Shay Mitchell. The colors are reminiscent of those summer sunsets that you want to hold on to. We play into Shay's own social persona and create a summer reel, so you can relive summer anytime. 

For this campaign, I led creative from concept to launch across TV, digital, print, and social, providing hands-on art direction on set and through post-production.