Cat’s are cute, that’s not.
Pets are cute and we love them. Some of their habits are not and quite frankly can drive us crazy. A torn up couch isn’t cute, and neither is the rage you’re going to experience after seeing it. With Soft Paws you can protect your stuff, your skin, AND your sanity.
Art Direction + Creative Strategy: Sarah Stiles
Copy Writing + Creative Strategy: Logan Longoria
Project Date: Fall 2020
This rug installation is already frayed to encourage people to tug on the strings and further destroy the rug, just like a cat. We can’t blame them for destroying things, thankfully we can stop them.
Furniture ads will appear on Facebook for people who had recently been shopping for similar pieces showing destroyed couches being sold at an extreme discount. Why so cheap? Because that’s what the value will be when your car destroys it.