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NO-SHINE LINE
Art direction for Maybelline New York.
+ led development and production of creative concept through execution.
+ developed creative for TV, Digital, and Print, and Social.
*social assets in development
Hop on the No-Shine Line, New York's mattifying train line, powered by Shine Stopper: the mattifying primer serum that quite literally powers this place and soon your face.
2025
New York, New York
Client: Maybelline New York
Agency: Gotham
Art Director: Sarah Stiles
Copywriter: Hayley Marks
CD Copy: Lindsey Spiers
ECD: Andrew Tutko, Jason Moses
Photographer: Jason Nocito
Product DOP: Rikky Fernandes
Social DOP: Kyle May
Director: Alexandra Gavillet
Makeup Artist: Alexandra French
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