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Immersive shoppable Halloween campaign for Maybelline New York.
Welcome to Hallowscream Academy. This campaign brings to life three iconic Halloween looks that viewers can recreate. The push was for immersive visuals for in-store displays and e-commerce along with educational video tutorials.
For this campaign, I led creative from concept to launch across stills and digital, providing hands-on art direction on set and through post-production.
Hero Social
Inspiration Videos
CLIENT: Maybelline New York
AGENCY: Gotham
DIRECTOR + PHOTOGRAPHER: Brooke Nipar
RETOUCHING: Urban Studios
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