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LIPSTICK DAY
BOLD COLOR THAT NEVER SLEEPS.
New Yorkers are always–on, they don’t shut down, they bring it 100% day to night. SuperStay Liquid lipsticks are no different. They’ll stay on and keep up with the hustle of NYC. Period. We’ll highlight the killer longwear of Superstay by showcasing NYC’s non-stop edge while calling out both iconic finishes. This Lipstick Day, Gigi will channel NYC in her lip looks, highlighting SuperStay’s zero-transfer and no-budge, 16h wear.
Art Director: Sarah Stiles Copywriter: Audrey Siaw-Asamoah CD: Tony Hansted ECD: Andrew Tutko, Karen McIntyre Producer: Dan Scudelleri Retoucher: Rigo Garcia Talent: Gigi Hadid Brand: Maybelline Project Date: July 2023
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