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IAR TREATMENT MAKEUP x MINDY KALING 

WHO ARE YOU CALLING MA'AM?

The years may keep on coming, but that doesn’t mean your look + personality don’t keep on shining.
 

We show Mindy in an NYC situation that puts her directly in the middle of a common aging narrative/stereotype. In her famously quick-witted style, she responds with a quirky, well-structured response that weaves her POV on aging with her signature comedic charm. All in service of her choosing IAR foundation, of course.  

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Art Director: Sarah Stiles Copywriter: Lindsay Speirs CD: Tony Hansted ECD: Andrew Tutko, Jason Moses Producer: Jen Pugliese Retoucher: Rigo Garcia Talent: Mindy Kaling  Brand: Maybelline Film Director: Lizzy Born Project Date: February 2024

film
behind the scenes
stills
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