top of page
IAR TREATMENT MAKEUP x MINDY KALING
WHO ARE YOU CALLING MA'AM?
The years may keep on coming, but that doesn’t mean your look + personality don’t keep on shining.
We show Mindy in an NYC situation that puts her directly in the middle of a common aging narrative/stereotype. In her famously quick-witted style, she responds with a quirky, well-structured response that weaves her POV on aging with her signature comedic charm. All in service of her choosing IAR foundation, of course.
Art Director: Sarah Stiles Copywriter: Lindsay Speirs CD: Tony Hansted ECD: Andrew Tutko, Jason Moses Producer: Jen Pugliese Retoucher: Rigo Garcia Talent: Mindy Kaling Brand: Maybelline Film Director: Lizzy Born Project Date: February 2024
film
behind the scenes
stills
bottom of page