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Who are you calling ma'am?
Art direction for Maybelline New York.
+ led development and production of creative concept through execution.
+ developed creative for Print, TV and digital platforms.
Mindy Kaling finds herself in the middle of a common aging narrative.
February 2024
Los Angeles, California
![20231023_Maybelline_IAR_FOUNDATION_DMI_STILL_MINDY_391_rev_v6[61].jpg](https://static.wixstatic.com/media/9a77c9_b66da3567eeb4fabaab2105c6d1338b1~mv2.jpg/v1/fill/w_450,h_600,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/20231023_Maybelline_IAR_FOUNDATION_DMI_STILL_MINDY_391_rev_v6%5B61%5D.jpg)
![20231023_Maybelline_IAR_FOUNDATION_DMI_STILL_MINDY_476_rev_v6[67].jpg](https://static.wixstatic.com/media/9a77c9_f72d4312815f47db8021da2758c71c33~mv2.jpg/v1/fill/w_469,h_706,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/20231023_Maybelline_IAR_FOUNDATION_DMI_STILL_MINDY_476_rev_v6%5B67%5D.jpg)
Client: Maybelline New York
Agency: Gotham
Art Director: Sarah Stiles
Copywriter, CD: Lindsey Spiers
CD Art: Tony Hansted
ECD: Andrew Tutko, Jason Moses
Director: Lizzie Born
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