One dot magic. This campaign speaks to Gen Z with an edu-tainment approach to launch a new concealer that both covers and clears pimples. We created the iconic Fairy G that brings the big-sister tough love to our girls to never let a pimple ruin their day. We blast this on social with Fairy G speaking directly to viewers. 

For this campaign, I led creative from concept to launch across TV, digital, print, and social, providing hands-on art direction on set and through post-production.