Luxury is a feeling, not an expense.
Dossier meticulously reimagines iconic designer perfumes, stripping away the expensive marketing and packaging to emphasize what’s important: the fragrance notes. We dare you to smell the difference.
Art Direction + Creative Strategy: Sarah Stiles
Copy Writing + Creative Strategy: Emily Southard
Project Date: Fall 2020
To launch the campaign, we are releasing mood films that paint a romanticized image of the feeling our perfumes give, inspired by their respective fragrance notes. These are fantasies the viewer can get lost in- and then discover for themselves with Dossier.
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TIK TOK CHALLENGE
Find a thrifted look inspired by the perfume for less than the price of the bottle.
The editorial zine draws the reader into worlds inspired by the fragrances with short poems accentuating the imagery.
Zines will be distributed with each Dossier purchase.