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DIVA CUP
Protect your environment. Every environment is worth protecting, including the one downstairs.
Art Direction + Creative Strategy: Sarah Stiles + Alysse Mazakian
Copywriters: the two art directors above*
Project Date: Fall 2020
This is a student project.
social media pre-rolls
zine
a body-positive zine showcasing fun illustrations and useful information being a period-having human being
distribution:
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women's marches
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pride parades
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SXSW
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the pill club subscription bag
Similar to brands like Glossier, Diva Cup will be distributing a sticker sheet that’ll not only be an additional goody for the customer but function as free advertising when they put them on their phone, laptop, water bottle etc.
free stickers ♥
This sticker sheet will be included not only in the packaging of the Diva Cup herself, but will be further distributed with the zine at the events listed above and sent out in select subscription packages (i.e. The Pill Club).
brand integration
Traditionally, in the media, the “period” situation is always fixed with tampons and pads. We want to get Diva Cup a seat at the table. In order to normalize Diva Cups and the conversations around them, we’ll be integrating the product into TV shows that are popular with our target demographic and match our brand voice. Eventually, we’d like to get the Diva Cup into as many shows as possible, but we’re starting with these two.
Plugs you up so you can swim without worrying about sharks. Don’t worry though, it’s food for the sharks too since they won’t accidentally snort one while they swim or whatever.
Broad City’s audience matches ours almost identically and Ilana and Abbi as characters would definitely love their coochies enough to preach the Diva Cup agenda to anyone who would listen. This integration is going to take place in a beach day script, where Ilana is forcing Abbi to hang out with her new trashy boyfriend and they end up teaching his sister an important lesson about periods.
Lady if you want to avoid the bathrooms at school, you can’t act a fool and use tampons... Embrace the diva you are and use a cup! 12 hours of protection and won’t leave your coochie smelling poochie...
Big Mouth is a perfect fit for an integration because it’s a show about going through puberty and writing a period talk about Diva Cups into the script would be authentic and easy. The scene will be in an episode centered around Earth Day, where Jessi will learn from her Hormone Monster that the Diva Cup doesn’t just protect the environment she lives in, but the one that lives in her as well.
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