brand integration
Traditionally, in the media, the “period” situation is always fixed with tampons and pads. We want to get Diva Cup a seat at the table. In order to normalize Diva Cups and the conversations around them, we’ll be integrating the product into TV shows that are popular with our target demographic and match our brand voice. Eventually, we’d like to get the Diva Cup into as many shows as possible, but we’re starting with these two.
Big Mouth is a perfect fit for an integration because it’s a show about going through puberty and writing a period talk about Diva Cups into the script would be authentic and easy. The scene will be in an episode centered around Earth Day, where Jessi will learn from her Hormone Monster that the Diva Cup doesn’t just protect the environment she lives in, but the one that lives in her as well.
Broad City’s audience matches ours almost identically and Ilana and Abbi as characters would definitely love their coochies enough to preach the Diva Cup agenda to anyone who would listen. This integration is going to take place in a beach day script, where Ilana is forcing Abbi to hang out with her new trashy boyfriend and they end up teaching his sister an important lesson about periods.
