Aquaphor

No stigma, just skin.

Skin imperfections have a lot of stigma attached to them. Through this campaign we are showing real skin, flaws and all. Aquaphor soothes and comforts both your skin and your mind.


AD/CW: Alex Arenas + Sarah Stiles

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Social: Skin Diaries

Skin Museum:

Unbound by Aquaphor

Showcasing skin of women less seen, this exhibit showcases close up photographs of skin that is deemed imperfect. Normality is defined by the images we see all around us, and we are led to believe that skin should be flawless. Whether unshown or simply disguised, many have conditions such as eczema, rosacea, psoriasis, acne, stretch marks, and feel pressure to hide behind masks of makeup and clothing - covering up what makes them unique. This exhibit unashamedly highlights the form, color, texture, and beauty of imperfect skin.

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